48 This survey conducted to 1133 female respondents of JAKPAT user Mobile Apps from all provinces in Indonesia randomly. Through the survey, JAKPAT wants to investigate specifically on menstrual pads market in Indonesia. The trend, the habit and the market. Brand Preference We ask respondents to choose between well-known brands of menstrual pads; Wings, Charm, Softex, and Laurier. Almost half of respondents (41.34%) chose Charm for their pads, along with 34.81% respondents that chose Laurier and 11.75% respondents chose Softex. Only 1.15% of respondents picked Wings. As many as 10.95% didn’t choose anything between those choices. They picked other brands and brands that most to being called is Kotex, Nina Anion, and Whisper. Other brand that also have respondent’s attention is Avail, known as the herbal pads brand in Indonesia. Top Factors in Brand Preference Top factors that determine brand preference are : 1. Good and safe material (16%), 2. Anti Leak (15%), 3. Length of pads (14%), 4. Absorption power (14%), 5. Winged (12%). Price is not a significant factor (6.59%) also availability (8%) compared to the top 5 factors. Comfortability and safety is assumed to be the main deciding factors from this survey result. Where to buy? The nearest minimarket (Indomaret, Alfamart) is the most place to buy pads (40%) followed by supermarket (37,49%), the nearest small shops (16,53%), and pharmacy (5,16%). Buying Frequency & Behavior 53.75% reported buying pads when they buy groceries regularly once a month. While 26.83% of respondents bought it days before their approximate dates of period and 19.42% bought the pads just when they realize that their period comes. Awkward Feelings 19,24% of respondents dominant by teenager (16-19 years old) and elders (40-45 years old) feels awkward when buying pads. The new pad-users in this case we refer to teenagers probably felt awkward because it’s a new experience to them. As for elders, we cannot conclude directly the reason, but we may guess it’s related to menopause phase. Further research would be required to define specific result. How Many? We asked respondents about how many pads or package of pads they usually bought once they purchase the product? 57.58% Respondents more likely bought package of pads contains 10-20 pads. 22.93% respondents prefer to bought package that contains 20-40 pads and 17.46% respondents are more likely bought package that contains 5-10 pads. Meanwhile pads package that contains one pad is the least attractive one (2.03%). Brand Loyalty Their loyalty about pads brand seems strong because only 3.71% of respondents use whatever brand pads. While 63.84% respondents stated that they’d always use the same brand. If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report Interested to do the same survey? Register with JAKPAT now and create a survey from your dashboard and send it to our 20,000+ mobile respondents.
