46

Brand Health Tracking (Q1 of 2019): RTD Coffee – Jakpat Premium Report

Brand Health Tracking is a study conducted by Jakpat. for mapping Ready-to-Drink (RTD) coffee brand conditions in the Indonesian market  with several aspects. Some RTD Coffee brands appear in our findings, namely Nescafe, Luwak White Coffee, Good Day, Giolda, Kopiko, etc.

Aspects assessed include:

1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Jakpat also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Instant noodle
6. Crackers
7. RTD Juice
8. Wafer
etc

Here are some previews of the report: