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2024 Fashion Trends: Footwear Purchases Are Higher Than Formalwear

Fashion products are always at the top of purchases, as seen from the 2023 Jakpat report which shows that the purchase of goods in this category was 88%. Although demand decreased to 79%, the purchase of fashion products was still number one.

Jakpat conducted a survey to find out the behavior and habits of fashion product buyers in Indonesia. The report, which involved 1,168 respondents, showed what types of fashion products to buy in 2024, their level of satisfaction, and considerations in fashion buying.

The survey results show that 54% of respondents bought fashion products this year with the majority purchasing casual clothes. Meanwhile, 53% of respondents plan to buy fashion products and 5 out of 10 people want to buy formalwear for the next 6 months. In addition, interest in buying Muslim clothing in the future is higher than buying sportswear.

In terms of behavior, 9 out of 10 respondents bought fashion products online, especially through e-commerce platforms. Another 27% were bought through the fashion brand’s TikTok Shop account and 25% through department stores.

Considerations and sources of information in buying fashion products

Jakpat looked at consumer behavior in five categories of fashion products: casual clothes, formalwear, footwear, luggage, and accessories. In general, price is the biggest consideration for respondents to buy fashion products, with a percentage of more than 70%. Another factor is the model and material quality of the fashion product, except for footwear which prioritizes size (66%).

Head of ResearchJakpat, Aska Primardi assessed that the factors to consider in choosing fashion products are now wider, especially for the younger generation.

“Previously, fashion products were considered for mass production and were only bought/worn when certain trends were ongoing. But now we have entered a new era, where Gen Z is informed about environmental issues and sustainability of life, they consider that high-quality clothing is clothing that is obtained and produced in a way that is safe for the physical and social environment. In addition, the clothes must also be able to be used for a long period, and can also be recycled,” he explained.

Then, regarding information about fashion products, there are several references. Casual clothes and footwear shoppers tend to look for information from recommendations from close ones such as friends and family. Meanwhile, buyers of formalwear and luggage prefer to seek information through social media, such as Instagram or TikTok. Unlike fashion accessories buyers, they like to look for information about these items from the testimonials of famous people such as artists, influencers, or public figures.

Purchased fashion items

Jakpat finds out in detail what fashion products are purchased. For casual wear, the most purchased item is t-shirts (69%). Meanwhile, more than 51% of respondents plan to buy trousers.

Then, the most purchased footwear is sneakers (46%), followed by sports shoes (38%) and flip-flops (36%). As many as 36% of respondents plan to buy sandals.

In formal wear items, the percentage of respondents who want to buy this category is higher than those who have already purchased it. Formal shirts are the most purchased item (85%) and the most wanted to buy (81%).