Articles

2026 Music Trends Snapshot: Local Artists Lead, Fans Go Digital Interest in Indonesian music events remains strong, with numerous local and international artists scheduled throughout 2026. Beyond Western acts, foreign …

Why Do We Keep Buying Viral Food, Even Though We’re Often Disappointed? Every time a new food or drink goes viral on social media, there’s always someone willing to queue …

How Indonesians Really Decide When to Upgrade Their Smartphones Have you ever looked at your phone and thought, “I’ve been using this for three years, maybe it’s time for an …

We’re Not as Quick to Believe Viral Content as You Might Think One scroll, and an issue goes viral. Another scroll, and public opinion seems to be taking shape.But is …

Driving and Rest Patterns of Homecoming Travelers The 2026 Lebaran homecoming (mudik) has once again mobilized millions of people simultaneously to their hometowns. The heavy flow of traffic makes taking …

Live Shopping vs Affiliate Links: Which Wins Consumers? Live shopping has achieved near-universal reach and affiliate links have become a familiar part of the online shopping journey1. Both of them …

Coffee and Tea Continue to Dominate, While Matcha Strengthens Its Premium Position Indonesia’s beverage industry continues to evolve as consumers embrace an increasingly diverse range of drink options. Beverages are …

2026 Ramadan Spending Surges Beyond Expectations Every year, Ramadan brings a special blend of spiritual reflection, community connection, and a complete shift in our daily rhythms. But beyond the fasting …

Beauty Trends: Quality Over Price & Influencers The beauty industry continues to evolve with increasingly diverse products. From skin and body care to makeup, there are many options tailored to …

Rising Plastic Prices Make Sustainable Living the New Way to Save Today, the vast majority of consumers are actively weaving sustainable practices into their daily lives. This shift toward eco-conscious …