Articles

E-Wallet Trends in Indonesia: Different Generations, Different Habits E-wallets emerged as the leading fintech category* in Indonesia throughout 2025, with over 90% among all fintech application users. This technology has …

Garuda Indonesia Tops 2026 Lebaran Homecoming for Punctuality The Eid al-Fitr (Lebaran) homecoming season is one of the key moments in Indonesia’s economic landscape, as many people travel back to …

A Portrait of Entrepreneurship Across Generations The Ministry of Micro, Small, and Medium Enterprises (MSMEs) emphasized that increasing the entrepreneurship ratio is one of the most effective strategies to reduce …

Facts About Gen Z Challenges in Career and Mental Health As a generation that grows up in the middle of fast social and technological changes, Gen Z now plays an …

Stagnant Income, Rising Costs: Double Checking on Social Media In the second half of 2025, Indonesian consumers’ online shopping patterns reflected a notable shift. Amid challenging economic conditions, consumers continued …

Gen Z Leads the Reading Trend in Digital Entertainment 2025 In the second semester of 2025, a shift occurred in the digital consumption patterns of Gen Z in Indonesia. This …

Gen Z Paradox: High Financial Awareness, High Loan Risk Indonesia’s Financial Services Authority (OJK) has warned of rising non-performing credit risk, particularly among younger cohorts. On one hand, a Jakpat …

Online Shopping 2026: The Rise of Shoppertainment The concept of shoppertainment is predicted to continue into 2026. In addition, selling through video, known as video commerce, is also expected to …

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Motorcycle Trends 2025: Matic Still Indonesia’s Top Choice Motorcycles have become the main mode of transportation widely used by people in various countries, including Indonesia. According to the World Population …