Articles

2026 Ramadan Spending Surges Beyond Expectations Every year, Ramadan brings a special blend of spiritual reflection, community connection, and a complete shift in our daily rhythms. But beyond the fasting …

Beauty Trends: Quality Over Price & Influencers The beauty industry continues to evolve with increasingly diverse products. From skin and body care to makeup, there are many options tailored to …

Rising Plastic Prices Make Sustainable Living the New Way to Save Today, the vast majority of consumers are actively weaving sustainable practices into their daily lives. This shift toward eco-conscious …

Cats and Dogs Are the Animals with the Highest Monthly Expenses Pets now play an important role in the daily lives of Indonesians, from being stress relievers, companions at home, …

E-Wallet Trends in Indonesia: Different Generations, Different Habits E-wallets emerged as the leading fintech category* in Indonesia throughout 2025, with over 90% among all fintech application users. This technology has …

Garuda Indonesia Tops 2026 Lebaran Homecoming for Punctuality The Eid al-Fitr (Lebaran) homecoming season is one of the key moments in Indonesia’s economic landscape, as many people travel back to …

A Portrait of Entrepreneurship Across Generations The Ministry of Micro, Small, and Medium Enterprises (MSMEs) emphasized that increasing the entrepreneurship ratio is one of the most effective strategies to reduce …

Facts About Gen Z Challenges in Career and Mental Health As a generation that grows up in the middle of fast social and technological changes, Gen Z now plays an …

Stagnant Income, Rising Costs: Double Checking on Social Media In the second half of 2025, Indonesian consumers’ online shopping patterns reflected a notable shift. Amid challenging economic conditions, consumers continued …

Gen Z Leads the Reading Trend in Digital Entertainment 2025 In the second semester of 2025, a shift occurred in the digital consumption patterns of Gen Z in Indonesia. This …