Articles

Running, Padel, HYROX: Why Sports Events Are Booming in Indonesia Has your timeline lately been full of friends’ stories about joining a fun run, a padel tournament, or even HYROX? …

School Fees on the Rise Again? Here’s What Parents Told The new school year always comes with one thing in common: a thinner wallet. But how heavy is the burden …

Thai Tea Preferences: Who Rules the Market? Thai tea has become a popular favorite, with a growing variety of brands and evolving flavor trends. To understand these consumption habits and …

Korean Street Food Is Trending, But Are Our Hearts Still With Local Snacks? Who hasn’t recently seen melted cheese corndogs or fiery red tteokbokki popping up on their FYP? Jakpat …

TikTok Sets the Trends, But Does Gen Z Actually Understand Them? Ever caught yourself scrolling TikTok and suddenly jumping into a trend without knowing where it even came from? Jakpat …

Has TV Lost the Battle to Social Media? Be honest, when was the last time you sat down to watch a regular television programme? If your answer is “I can’t …

2026 Music Trends Snapshot: Local Artists Lead, Fans Go Digital Interest in Indonesian music events remains strong, with numerous local and international artists scheduled throughout 2026. Beyond Western acts, foreign …

Why Do We Keep Buying Viral Food, Even Though We’re Often Disappointed? Every time a new food or drink goes viral on social media, there’s always someone willing to queue …

How Indonesians Really Decide When to Upgrade Their Smartphones Have you ever looked at your phone and thought, “I’ve been using this for three years, maybe it’s time for an …

We’re Not as Quick to Believe Viral Content as You Might Think One scroll, and an issue goes viral. Another scroll, and public opinion seems to be taking shape.But is …