Reports

Consumer Behavior of 2026 Ramadan & Eid Every year, Ramadan brings a special blend of spiritual reflection, community connection, and a complete shift in our daily rhythms. But beyond the …

Indonesia Beverage Consumption The beverage landscape in Indonesia continues to evolve as consumers integrate a wide variety of drinks into their daily routines. Beverages are essential for energizing, socializing, and …

Body & Hair Care Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #3 The Indonesian beauty industry is a vast and fast-growing market with endless beauty possibilities. Jakpat …

Sustainable Living & The Plastic Pivot: Responding to Market Changes Today, the vast majority of consumers are actively weaving sustainable practices into their daily lives. This shift toward eco-conscious living …

Pet Industry in Indonesia The pet industry in Indonesia continues to grow as more people consider pets part of their daily lives. This report highlights key insights about how Indonesians …

2026 Lebaran Homecoming Trends: Air Passenger Behavior The Eid al-Fitr (Lebaran) homecoming season is one of the key moments in Indonesia’s economic landscape, as many people travel back to their …

E-Wallet Consumer Patterns by Generation E-wallets emerged as the leading fintech category1 in Indonesia throughout 2025, with over 90% among all fintech application users. This technology has become a daily …

Trends in Modern Entrepreneurship The Ministry of Micro, Small, and Medium Enterprises (MSMEs) stated that increasing the entrepreneurship ratio is one of the most effective strategies to reduce unemployment and …

Ramadan Ready To Drink Tea Consumption Habit & Brand Preference In the holy month of Ramadan 2026, Indonesian consumer behavior in choosing Iftar menus shows an interesting dynamic, particularly within …

Gen Z Characteristics and Behaviors Outlook 2026 Gen Z is becoming one of the most influential generations today, shaping trends, culture, and the future of work and lifestyle. This report …