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2025 Financial Goal: Buy Cheap Goods for Entertainment

The year 2025 is just around the corner. Some people have set targets or plans for next year, especially in finance. Jakpat conducted a survey of 2,080 respondents in Greater Jakarta & major cities in Indonesia regarding consumer spending behavior in 2024 and financial goals in 2025.

The survey results showed that most respondents (53%) expressed confidence in the Indonesian economy, which shows a positive outlook on the country’s economic prospects. This is supported by 42% of respondents who experienced an increase in household income compared to last year. Meanwhile, 1 out of 4 people stated the opposite.

“In recent years, there has been a significant decline in the middle-class population due to weakened purchasing power. On the one hand, their income is stagnant or tends to decrease but the price increases continue. Finally, they choose to reduce their expenses, or pay in instalments/pay later,” said Jakpat’s Head of Research, Aska Primardi.

Comparing financial goals in 2024 and 2025

Jakpat compared financial goals in 2024 and 2025. As a result, respondents’ target to increase income through side jobs or business ventures increased from 39% in 2024 to 43% in 2025. However, the desire to reduce unnecessary spending decreased from 27% to 16%. Then, regarding the target of saving for large expenses (such as houses or cars), there is an increase of 5% in 2024 to 13% in 2025.

Other financial goals to be achieved in 2025 are digital investment in the form of stocks or mutual funds (7%), preparing an emergency fund (7%), saving for retirement funds (7%), and paying debts (5%).

2024 expenses and wishlist in 2025

Almost 90% of respondents admitted to buying electronics such as smartphones, laptops, or smartwatches; in 2024. Other items that were also purchased were furniture and home appliances (51%), clothing and fashion (48%), also beauty and skincare products (40%). As many as 38% of respondents stated that they bought used motorcycles.

Jakpat is looking for what items the respondents want to buy in 2025. Based on priority, electronics ranked first, followed by furniture and home appliances, as well as real estate (houses/apartments/land, etc.). Other priorities are clothing and fashion, jewelry and luxury goods, then beauty and skincare products.

“Large expenses can be postponed, but the desire to buy cheap goods as a form of entertainment for oneself is increasing. One form of escape from daily economic pressure is buying cosmetics and skincare products that are believed to boost confidence or improve mood,” explained Aska.

He concluded, people remain optimistic and hope that in 2025 they can save and buy products again.