1

Music Concert Trends 2024: High Interest in Watching Favorite Musicians & Joining Fanbase

The number of international musicians coming to Indonesia is increasing, as evidenced by the numerous concert schedules for foreign artists throughout 2024. This trend includes not only musicians from Western countries but also those from Asia, such as South Korea (K-pop) and Japan (J-pop/J-rock), who are visiting Indonesia to connect with their fans.

On the other hand, musicians are intrinsically linked to their fans, who play a crucial role by showing their support and loyalty in various ways. Jakpat conducted a survey to find out music concert trends and music fan behaviors throughout 2024. This report involved 2131 Jakpat respondents.

Music concert trends

Music concert trends

As many as 82% of respondents admitted that they had come to a music event in person. In more detail, 30% of these concertgoers will watch concerts in 2024, dominated by men and Gen Z.

Three out of 4 respondents are interested in attending a music concert in the next 6 months, with a small percentage already buying tickets. Almost 40% of women are interested in attending concerts despite not deciding which musicians they want to see; this is confirmed by 2 out of 5 Gen Z.

“A music concert is an event that is of interest to everyone. This can be seen from the high number of people who have and plan to attend music concerts. Although the characteristics of each audience are different, in terms of gender, age, or socioeconomic class; however, each segment has its preferences regarding the type and theme of the music concert. So, it is not surprising that all music concert events are welcomed with high enthusiasm from their respective prospective audiences,” said Jakpat’s Head of Research, Aska Primardi.

There are many considerations for concertgoers when coming to music concerts. Musicians and ticket prices are the two most important factors with percentages of 60% and 59% respectively. The time and location of the concert are also no less important as a reason to go to the concert. One in 5 people has no problem going out of town to watch a music concert.

In terms of finances, 29% of concertgoers have a budget allocation to buy music concert tickets. Meanwhile, the average cost to be spent is IDR 666,684 for one ticket to a music event.

Throughout 2024, the “Sheila on 7 Tunggu Aku Di” tour is the most-watched solo concert by local musicians (40%). Then, for the international category, Avenged Sevenfold: The Only Stop in Asia (14%) and K-pop is NCT Dream World Tour: The Dream Show 3 (23%).

Music fan behaviors

Some music fans do several things to support their favorite musicians, such as watching idol concerts live (27%), joining fan communities/fanbases (18%), buying merchandise (16%), and participating in fan meetings or meet and greet (7%).

T-shirts are the most common merchandise collected by musicians with a percentage of 62%, followed by jackets (42%) and posters (41%). Almost half of female fans own a jacket and 37% of Gen Z fans own a photocard.

In more detail, 3 out of 4 fans join the fanbase of Indonesian musicians. Then, 40% joined the K-pop fandom and less than 20% of people followed the fanbase of Western singers. The most followed fanbase of local musicians is Sheila Gank (Sheila on 7) with 47%, while for international musicians it is Coldplayers who are Coldplay fanbase (43%), and from the K-pop world is ARMY, fandom from BTS (41%).

According to Aska, the massive music events in the country today cannot be separated from the role of the fanbase. “If you look back, before there was enthusiasm for the music concert, fan interest in the musician had already been formed. This can be seen from the trend of the fanbase community that continues to grow,” he explained.