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Beauty Trends 2024 #1: Makeup Trends & Usage Behavior – Jakpat Premium Report

The Indonesian beauty industry is a vast and fast-growing market with endless beauty possibilities. Jakpat conducted research on beauty trends to uncover key insights for 2024 and explore emerging trends for 2025.

Recognizing the market’s wide potential, we created three seperated comprehensive reports this year, focusing on Makeup, Skincare, and Bodycare. These reports involved 4901 respondents across Indonesia through our mobile app.

Discover what the Indonesian market desires, how they allocate their budget for beauty products, and which brands are the most popular among consumers today.

Key research points:

• Purchase Behavior
• Product Awareness
• Purchase Decision Factors

Report series list:

1. Beauty Trend 2024 #1: Makeup Trends & Usage Behavior – Jakpat Premium Report
2. Beauty Trend 2024 #2: Skincare Trends & Usage Behavior – Jakpat Premium Report
3. Beauty Trend 2024 #3: Bodycare Trends & Usage Behavior – Jakpat Premium Report

Here are some previews of the report: