Articles

AI Is Revolutionizing Work — But Is It Making Us Lazy?

AI Is Revolutionizing Work — But Is It Making Us Lazy?

Artificial intelligence (AI) has rapidly evolved from a niche technology to a powerful tool used in a variety of industries, enabling the automation of tasks and the creation of new ideas. While it brings great benefits, AI also raises concerns, such as job loss. As new technologies develop, the impact of AI will continue to grow, transforming industries and society.

Jakpat conducted a survey to find out AI trends in 2025. The report, which involved 1423 respondents, also presented respondents’ opinions on the use of AI, both professionally and on a daily basis, as well as responses to AI content on social media.

Almost all respondents admitted to knowing AI, where 42% use it professionally and personally. One in 5 people only use AI for work/study, and 10% for daily life.

“Although the majority of respondents already know about AI, the adoption rate still varies between generations. Gen Z uses AI more for various daily needs and work/study, while among Millennials and Gen X, the use is not so intense,” said Lead Researcher of Jakpat, Farida Hasna.

In terms of benefits, half of the respondents stated that the use of AI saves time and effort. In addition, other benefits related to the function of the technology are being able to provide recommendations (41%) and translate languages (40%). One in 3 Gen Z users uses AI for data analysis, while 25% of Millennials create content with the help of AI.

Although it is beneficial, many are worried about the existence of AI. A total of 64% said they were worried that AI would make humans overly dependent on the technology. Other concerns include misusing technology for crimes such as deep fakes or fraud (63%), and making people lazy or uncreative (61%). Three out of 5 Gen Z are worried AI could lead to more unemployment.

AI Trends in Indonesia

Regarding the length of use, almost 50% of respondents started using AI in the last 6 months. As many as 27% of Gen Z have used AI for 1-2 years, and 1 in 4 Gen Xers for 4-6 months.

ChatGPT is the most used AI application by respondents, with a percentage of 74%, followed by Gemini (51%). Local applications of AI languages are also used by a small percentage of respondents. Three out of 4 people use AI apps for free.

AI usage in social media

Social media is one of the mediums to view AI content, especially on Instagram (62%) and TikTok (60%). Based on the type, 7 out of 10 people usually watch AI animated videos on social media. Some also see visual style transformations, such as photos to anime-style, oil paintings, etc.

When it comes to authenticity, almost half of the respondents said they can tell the difference between AI content and human-generated content. However, quite a few are still hesitant (47%). In this regard, Hasna responded, “The high exposure to AI content on social media has made respondents more familiar with this technology. Although some are still hesitant to distinguish AI-generated content, the majority still find it interesting.”

As many as 29% of respondents said they follow AI influencers[1]. Specifically, for local influencers, Arbie Seo got attention from older respondents, while Thalasya Pov and Chaya Gram were better known to Gen Z.


[1] Virtual characters created using AI. They look and behave like  real social media influencers, but not real humans.

Categories

Articles

Share

Get valuable insight weekly

Consumer insights to empower your project, business, and marketing decisions.