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*Available for free until 23 June 2024

Consumer Behavior of 2025 Ramadan & Eid

Ramadan and Eid al-Fitr hold deep cultural and spiritual significance in Indonesia. It is shaping consumer behavior as the festivities are celebrated across regions. It is necessary for businesses to use insights from past trends to anticipate and plan for accommodating future needs during Ramadan seasons.

In this 2025 insight report, we conducted a survey of 1,712 Muslim and 289 non-Muslim participants to explore key activities during Ramadan-Eid al-Fitr period, including shopping, meal preparation, iftar gatherings, travel, and media consumption, as compared to the findings from the 2024 report.

Key research points:

• Expenses and shopping list
• Food preparation for suhoor and iftar
• Gifting hampers and iftar gathering
• Mudik and vacation plan
• Media habit

Here are some previews of the report:

*Available for free until 23 June 2024