34 In a different article specifically entitled “3 Steps to Starting a Survey with JAKPAT – Introduction”, we exclusively try to explain how you can make your own survey to your custom or needs. The article, as the title says, introduces you to most of the features in the process of making or writing a survey. This article is a continuation of the introduction article. We are going to give you more details in Step 1, more specifically in the section of Targeting. You can click here if you have not read the introductory article because it will help you relate more to this article. Otherwise, let’s get started. In the point of Respondents Profile, there are several details that could help you preset your target respondents. Here are the details – aided with captioned screenshots. Demographic: we have optional details including religion, gender, current location (by coordination with radius, by province, or by city), age, education background, profession, job position, monthly spending, and socioeconomic status. Select one or more religions that your respondents believe Select one or more genders: male or female Specify a location based on its coordinates, if you want a very specific target location for where your survey is going to be launched or conducted Select a location based on the province. This is of course to cover a larger area than the area chosen based on the coordinates Select a location based on the city. This is less covering than the one by the province. However, this can be a very effective way of targeting a certain group of respondents based on, for example, city categories (big or small cities) Set a range of age of your target respondents. You can type in the number manually Select a certain education background of your target respondents. This will be helpful if your survey is affected by a minimum level of education degree that the respondents must have undergone Select a certain area of profession. The options are numerous so select wisely Select a certain level of job position in which your target respondents should be ideally for the sake of your survey Select a range of monthly spending that your target respondents might have. This spending should exclude mortgage, credit, leasing and insurance payment) Select a specific socioeconomic status or SES from which your target respondents come from Mobile: we have optional details including telecommunication operator, monthly spending for airtime, internet data package, installed apps, phone operating system, and phone brand. Select the telecommunication operator that your target respondent’s phone might be subscribed to. This will be helpful if you want to target a specific respondent group that uses or is subscribed to a specific operator Select a range of spending in USD that your target respondents might have every month for airtime Select a frequency of Internet data purchase that your target respondents might do Select from a series of apps that your respondents might have installed on their phone. This will be helpful if you want to conduct a survey to a group of people who use certain apps on their phone Select from a series of operating systems that your target respondents might have running on their phone. Some applications might only work on specific or certain operating systems so this feature should be helpful to you Select from a series of phone brands that your target respondents might use Transportation: we have optional details including own vehicle, public transportation used, money spent on own vehicle per month, money spent on public transportation, driving license, intercity transportation mode used, frequency of going outside the city per week, and frequency of traveling outside the country per year. Select a certain type of vehicle possibly owned by your target respondents Select a certain type of public transportation that your target respondents might frequently use Select from a range of money that your target respondents might spend monthly on their own vehicle Select from a range of money that your target respondents might spend monthly on taking public transportation Select a certain driving license that your target respondents might have Select from a series of intercity transportation modes that your target respondents might use or take Select a frequency of times for when your target respondents might go outside the city per week Select a frequency of times for when your target respondents might travel outside the country per year Health: we have optional details including water consumption per day, smoking habit, using glasses or contact lenses, exercise habit, and frequency of sport activities. Select a certain litter of water that your target respondents might drink every day Select how many cigarettes are smoked by your target respondents every day Select whether your target respondents might use or wear sight aid such as glasses or contact lenses, or even not Select a frequency of exercise habit that your target respondents might have every week Select from a series of sports that your target respondents might do Housing: we have optional details including marital status, housing type, rent or owned, household income, rental fee, and household expense. Select whether your target respondents should be the ones who are already married or not married or single. This will be helpful if you are to conduct a survey for only married respondents only, for a certain reason Select one housing type where your target respondents might live Select whether your target respondents rent or own the house or place where they live Select a range of household income in USD that your target respondents might earn every month Select a certain range of rental fee in USD that your target respondents might pay Select a certain range of household expense in USD that your target respondents might have every month Game: we have optional details including type of game frequently played, frequency of play, favorite game genre, duration in playing a game, and spending on games. Select from a series of types of game that your target respondents might play frequently. The range is not limited to online games or games that are smartphone based only Select a range of frequency of times for when your target respondents play games in a week Select from a series of game genres that your target respondents might play or be interested in as their favorite(s) Select a certain range of time duration for when your target respondents might play a game at one time, in minutes Select a certain range of spending that your target respondents might spend on their games Online Shopping Behavior: we have optional details including a question whether the respondents have shopped online, items typically purchased online, shopping sites ever used, payment method, criteria when shopping online, if the respondents are subscribed to e-commerce newsletter, frequency of online purchase, and spending on online shopping. Select whether you want a specific group of respondents who only have ever shopped online or not. This will be great if you want to involve only respondents who have experiences with online shopping Select from a series of items in categories that your target respondents might have purchased Select from a series of shopping sites that your target respondents might have ever used for shopping Select from a series of payment method that your target respondents might have ever used when they shopped online Select a criterion that represents the reason why your target respondents might like to use the same or a certain shopping site Select whether you want a specific group of respondents who is subscribed to any e-commerce newsletter, or not Select a frequency of purchasing items online that your target respondents might do monthly Select a certain range of money spent on online shopping monthly by your target respondents Financial: we have optional details including payment method for daily transactions, bank for saving, percentage of money put into bank account for saving, and whether the respondents are subscribed to any insurance. Select from a series of payment method that your target respondents might use on daily basis Select from a series of banking services that your target respondents might use to save their money Select a range of percentage of money that your target respondents put into their banking account for saving Select whether you want your target respondents subscribed to any insurance service or not Mothers Segment: we have optional details including whether the respondents are married, whether they have children, number of children, and the children age range. Select whether you want your respondents already married or not Select whether you want your target respondents having children or not Select the number of children that your target respondents should have in order for them to be counted in the survey Select from a range of ages of your target respondents’ children Online Seller: we have optional details including if the respondents ever sell an item online, what products have been offered for sale, what online site or platform for selling the product, the number of transaction made in a month, and payment method used. Select whether you want a certain group of respondents who has done an online selling Select what products that your target respondents might have sold online Select online site or platform where your target respondents might have used for selling their product Select a range of online selling transaction in a month that your target respondents might make Select from a series of payment method that your target respondents might use for selling their product online Fathers Segment: we have two optional details including if the respondents have children, the number of children, and the age of the children. Select a number as a representative of how many children that your target respondents might have Select a range of age of your target respondents’ children Hijabers: we have three optional details including if the respondents are wearing a veil, the length in time of wearing the veil, and if the respondents are going to keep wearing the veil. Select from a series of answers to a question whether your target respondents are wearing a veil or not. The answers vary so you can adjust the early screening according to your survey needs Select a range of time in years of how long your target respondents might have been wearing the veil Select whether you want your target respondents to keep wearing the veil or not Respondents Have Worked Survey This point is helpful when you have done surveys in the past because if you would want to target the same respondents as from a certain other survey previously conducted, you could. Respondents Have Not Worked Survey This point is helpful if you want to avoid a certain group of respondents that has been a target group from a certain survey previously conducted. In other words, you might not want to conduct a survey to the same people who have done a certain survey before. Add Targeting If you want to add another or more targeting, you can click on the button as above. You should repeat the same process as delivered with details above. Save it! If you have completed the process of targeting, you would want to click Save and Next.
