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The Awareness of Expiration Date and Period After Opening of Makeup Product – Jakpat Survey Report

Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not know about PAO symbol and what it means. Moreover, even if they aware of it, there is possibility that people still use makeup products exceeding the PAO or even the expired date. Thus, Jakpat tried to capture the makeup products owned by Indonesian women and to describe the importance of expired date and PAO of their makeup products for them.

Here are some previews of the report: