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Beauty Trends 2023: Makeup & Skincare – Jakpat Premium Report

The beauty product industry is growing with the presence of various local products. In this report, Jakpat conducted research to capture beauty trends in 2023, like consumer’s habits in using makeup and skincare products, their skin conditions, and considerations in choosing products. We also identify the top BUMO (Brand Used Most Often) of 2023.

These results are based on a survey conducted on 5-7th of November 2023.

Key research points:

• Makeup daily routine & product used
• Top 10 skincare product usage
• Top 5 BUMO for each makeup & skincare products
• Source of awareness beauty product
• Spending beauty product

Here are some previews of the report: