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Brand Health Tracking (Q1 of 2019): Chips – Jakpat Premium Report

Brand Health Tracking is a study conducted by Jakpat for mapping chips (snacks) brand conditions in the Indonesian market  with several aspects. Some chips (snacks) brands appear in our findings, namely Chitato, Lays, Prigles, Qtela, Happy Tos, Potabee, etc.

Aspects assessed include:
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Jakpat also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Instant Noodle
3. Digital Payment
4. Cookies
5. Ready-to-drink (RTD) Juice
6. Crackers
7. RTD Coffee
8. Wafer
etc

Here are some previews of the report: