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Consumer Behavior of 2024 Ramadan & Eid – Jakpat Special Report

In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values Apparently, spending for Ramadan and Eid this year is more than last year. Much of the funds allocated for this moment are spent on matters related to personal needs.

Jakpat surveyed 1117 Moslem respondents in Indonesia to capture their consumer behavior regarding budgets, shopping, hampers, preparing food for suhoor and iftar, iftar gatherings, as well as their homecoming or mudik activity.

These results are based on a survey conducted 14-15th of April 2024.

Key research points:

To describe respondents’ behavior during 2024 Ramadan related to:

• Expenses (shopping & hampers)
• Food preparation for suhoor & iftar (include online delivery)
• Iftar gathering
• Mudik/holiday
• Media habit

Here are some previews of the report: