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Consumer Behavior of 2026 Ramadan & Eid

Every year, Ramadan brings a special blend of spiritual reflection, community connection, and a complete shift in our daily rhythms. But beyond the fasting and devotion, it also sparks a huge wave of social and economic activity, with families busy balancing traditions, festive budgeting, and holiday preparation.

Jakpat conducted pre- and post-Ramadan surveys to compare expectations against reality regarding budgets, shopping, hampers, suhoor and iftar preparation, iftar gatherings, and the homecoming (mudik) activity. The report reflects insights from 5,975 Muslim and non-Muslim respondents.

Key research points:

To identify consumers’ plans and realization on Ramadan-Eid this year, including:

• Expenses and shopping
• Food preparation for suhoor and iftar
• Hampers giving and iftar gathering
• Mudik and vacation plan
• Media habit

Here are some previews of the report: