Food and beveragesMarketReports

Consumer Insights: Local Food & Beverage Market

Consumer Insights: Local Food & Beverage Market

The Ministry of Trade said that the culinary sector continues to represent the primary area of interest in franchise businesses1. As of February 2025, a total of 157 domestic franchisors and 154 foreign franchisors were recorded, with the food and beverage (F&B) sector maintaining dominance at 47,77%. In conclusion, the culinary sector remains the backbone of Indonesia’s franchise industry.

Jakpat conducted a survey to identify local food & beverage (F&B) trends across eight urban areas in Java, recognized as key economic hubs with high population density, in order to provide actionable insights for business owners evaluating potential expansion opportunities. The report involved 995 respondents and the data were collected on 2nd-7th of September 2025.

Key research points:

  • To analyze consumer behavior toward local F&B products
  • To identify leading categories and the preferred local F&B brands

Here are some previews of the report:

3 out of 5 choose a dining place for its affordability and flavor
3 out of 4 are interested in trying new places to eat
Table of contents
  1. https://www.antaranews.com/berita/4774885/kemendag-sebut-sektor-kuliner-masih-mendominasi-bisnis-waralaba ↩︎

Categories

Food and beveragesMarketReports

Share

Get valuable insight weekly

Consumer insights to empower your project, business, and marketing decisions.