Dental and Oral Care Consumption Pattern - Survey Report

Health is the most important issue for everyone. As a precious treasure of our own, being healthy enable us to be able to do our daily activities. However, being healthy is not merely given. To be healthy, ones must be taking care of their own bodies with various daily treatments. Among all part of our body, dental and oral care is important parts as well. Since we were child, our parents taught us to regularly brush our teeth at least twice a day. When we grow up, the habit has been an inseparable part of our daily lives. Some others even put more effort to take care of their dental and oral health by consuming other supplementary products and/or regularly visiting the dentist to have many treatments.

Understanding the need of dental and oral care product to support our daily lives, we conduct a survey regarding the consumption pattern of those products among our panel. We send a survey about the topic to 3.180 respondents in nationwide. Moreover, the detail information about our respondents’ demographic composition is shown on the image below.

To summarise our survey finding, as we previously predicted, toothpaste is chosen by most respondents as their most regularly used product for their everyday dental treatment. Interestingly, besides toothpaste, fewer respondents also use mouthwash for their oral health. We also find difference pattern of the brand decision maker between the under 19 years old respondents and above. At last, curiosity of trying new product becomes the main reason for most respondents who experienced in switching their toothpaste and mouthwash brand in the last two years.

First of all, we would like to check on our respondents who regularly use toothpaste for their daily dental care. Furthermore, we asked them to mention the toothpaste brand they regularly use every day.

Regarding the variance of the toothpaste, our 3.160 respondents who regularly use toothpaste for their everyday dental care mentioned several product variances. Toothpaste with complete care, toothpaste for teeth whitening, and toothpaste for cavities becomes three most mentioned variances from respondents.

We further discovered the decision maker and the buyer of the brought toothpaste brand. Apparently, the younger segment of respondents in this survey was highly influenced by their parents as the person who chose and buys the product. In other hand, the older segments of respondents were more likely to choose and buy the product by themselves.

Among all respondents in this survey who said that they regularly use toothpaste for their everyday dental care, half of them ever switch to other brand within the last two year. Apparently, among all possible answers given, respondents’ curiosity on trying new product became the most prominent factor.

To fully understand the reason behind respondents’ consideration on choosing toothpaste brand, we asked them to pick any possible factors of their preference. Product availability and product ability to make brighter and white teeth became the most preferable reasons.

We also discovered several fun facts regarding toothpaste consumption pattern of our respondents in this survey as shown in the image below.

The consumption of mouthwash among our respondents in this survey were relatively lower than the toothpaste. Only 16% respondents in this survey said that they regularly use mouthwash for their everyday oral care. Quite similar with the competition of toothpaste brand, mouthwash market tends to be dominated by particular brand only.

Regarding the variance of mouthwash regularly used by our respondents in this survey, most respondents were more likely consuming mouthwash for fresh breath, multi protection of oral health, and antibacterial variance.

Similar finding also has been found regarding the decision maker and the actual buyer of mouthwash brand. The younger segment of respondents tend to be chosen and brought by their parents, while the older segment of respondents tend to choose and buy the product by themselves.

Among all respondents who regularly use mouthwash for their everyday oral care, 37% of them ever switch to another brand within the last two years. Similar with the case of toothpaste, the most prominent reason of this habit was mainly because of respondents’ curiosity on trying new mouthwash product.

Respondents’ considerations on choosing their currently used mouthwash brand were various. However, similar with respondents’ consideration on selecting toothpaste brand, product availability and ability became two main factors on mouthwash brand selection.

At last, we found several fun facts regarding respondent mouthwash consumption pattern as shown in the image below. Apparently, most of them were more likely to buy the mouthwash in medium size and buying the product in the nearby mini market. However, regarding the number of unit purchased in their latest purchase, most of them were only buying one unit.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.