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Exploring Indonesian Behavior on Valentine’s Day – Jakpat Survey Report

he Indonesian society has its unique behaviors when it comes to celebrating Valentine’s Day. Differences in gender, generation, and socioeconomic status (SES) also create interesting patterns. Jakpat conducted a survey involving 807 respondents and found that Valentine’s Day is often associated with a gift exchange. Preferences and reasons behind gift selection can provide valuable insights for designing effective Valentine’s strategies.

These results are based on a survey conducted on 20-21st of March 2024.

Key research points:

1. Valentine Activities
2. Budget for Celebrating Valentine
3. Purchasing Valentine Gift
4. Valentine Inspiration

Here are some previews of the report: