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Fashion Buying: The Present and the Future

Fashion products are always at the top of purchases. The 2023 Jakpat report shows that fashion buying was 88%. Although the demand has decreased by 79%, purchases of fashion products are still number one.

Jakpat conducted a survey of 1168 respondents to find out the behavior and habits of fashion product buyers in Indonesia.

Key research points:

To understand buyers’ behavior and attitude on fashion products, especially on:

• Casual clothes
• Footwear
• Formalwear
• Luggage
• Accessories

Here are some previews of the report: