FashionLifestyleReports

Fashion Buying: The Present and the Future

Fashion Buying: The Present and the Future

Fashion products are always at the top of purchases. The 2023 Jakpat report shows that fashion buying were 88%. Although the demand has decreased by 79%, purchases of fashion products are still number one.

Jakpat conducted a survey of 1168 respondents to find out the behavior and habits of fashion product buyers in Indonesia.

Key research points:

To understand buyers’ behavior and attitude on fashion products, especially on:

  • Casual clothes
  • Footwear
  • Formalwear
  • Luggage
  • Accessories

Here are some previews of the report:

1 out of 2 people bought fashion products this year
1 out of 2 people bought fashion products this year
Most of respondents bought fashion products online
Most of respondents bought fashion products online
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