1

Gen Z Concerns That Trigger Mental Illness

Gen Z, often referred to as the younger generation, has actually begun to enter adulthood. In 2025, Gen Z’s oldest age will be 28 years old. This generation began to have their own income and live independently. Jakpat conducted a survey of 1,155 Gen Z across Indonesia to understand their characteristics and behaviors.

Lifestyle and Consumption Habits

In their free time, Gen Z spends a lot of their time with gadgets, such as browsing social media (63%), watching movies (57%), listening to music or podcasts (55%), and playing games (53%). The most popular social media among Gen Z are Instagram, TikTok, and YouTube, which tend to be used more by women.

As many as 49% of Gen Z consume ready-to-eat food 1–2 times a week. Almost half of them also consume sweet drinks 1–3 times a day. However, 42% of Gen Z admitted to being worried about the risk of diabetes.

As many as 78% of Gen Z consume coffee, with the most popular time to drink it is between 18.00–21.00, as admitted by 33% of respondents. When buying coffee, the main factors considered are price (47%), taste (46%), and safety for the stomach (34%).

Septiana Widi Sugiastuti, Research Lead at Jakpat, revealed that even though Gen Z is highly educated and aware of the quality of coffee, they still pay attention to the budget. “Coffee has become a social media statement for Gen Z. Many of them are still in college or just starting their careers, so price is an important factor,” said Septiana.

Mental Health

Of the various types of mental disorders, 3 out of 5 Gen Z admit to often experiencing sudden mood swings. More than half of Gen Z also admitted to experiencing sleep disorders, both difficulty sleeping and oversleeping.

The reasons for mental disorders among Gen Z are very diverse. As many as 60% admitted to being worried about the future, while 57% felt depressed due to financial problems. In addition, 54% of Gen Z who have had children admit to being stressed due to a lack of time for themselves.

Mental health issues in Gen Z were also highlighted by Septiana, “Products with practical solutions, both in the form of physical products and digital services that focus on mental health, have the potential to attract the attention of Gen Z consumers. Examples are meditation apps, supplements to support mood or sleep, aromatherapy, drinks and foods that are claimed to help with relaxation, as well as stress-reducing products such as herbal teas and adaptogen-based snacks.”

Want to understand more about Gen Z’s character in lifestyle, consumption habits, mental health, education, career, and finance? Download the full report “Gen Z Characteristics and Behaviors” via the following link: