HealthLifestyleMarketPersonalReports

Gen Z, Millennials, Gen X Trend on Coffee 2025 vs 2023

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Gen Z, Millennials, Gen X Trend on Coffee 2025 vs 2023

Indonesia is one of the largest coffee producers and exporters, but domestic coffee consumption has historically been low due to a preference for tea. However, in recent years the culture of coffee consumption has been trending amongst the younger generation.

This survey and study captures the recent habit and consumption of coffee across 3 generations of consumers in both 2023 and 2025, allowing us to observe key changes in the market.

Key research points:

  • Frequency & timing on coffee consumption based on Generation
  • Coffee type preferences
  • Budget and Coffee Brand Usage
  • Usage & Attitude on Coffee Consumption
  • Marketing Channel Recommendation for Coffee
  • Key Trends 2023 vs 2025

Here are some previews of the report:

Download and read the full report + the Topsight* file
Unlock the complete insights for just IDR 999.000,-

*Learn more about Topsight

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