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Gen Z Values TikTok as the Most Informative Social Media

Digital entertainment activities such as enjoying movies or series and listening to music or podcasts have become commonplace today. All types of entertainment can now be enjoyed easily through smartphones, often called mobile entertainment. Not only that, social media is also a form of digital entertainment that is in great demand.

Jakpat conducted a survey to find out the behavior and habits of the Indonesian people in using mobile entertainment and social media in the second half of 2024 involving 2416 Jakpat respondents.

Jakpat’s report highlights the use of over-the-top (OTT) platforms such as Netflix, Vidio, or Disney+ Hotstar. As many as 84% of respondents use OTT to watch movies, 72% to watch series, and 47% to watch cartoons or anime. One in 4 OTT viewers spends 1.5-2 hours once opening the platform.

Based on the country of origin, the most watched content on OTT comes from South Korea (71%), followed by Indonesia (69%), and the United States (50%). While the top three genres are action (65%), comedy (63%), and romance (61%).

Netflix still ranks first as the OTT platform used with a 7% increase from last year to 63%. Three out of 10 OTT users watch Vidio. The percentage of WeTV, Viu, and Disney+ Hotstar users is the same, which is 26%. Platforms with a dominance of Chinese content, namely WeTV and iQIYI, have increased compared to last year.

Instagram is considered the most informative social media

Another mobile entertainment that is no less popular is social media. In the second half of 2024, Instagram will be the prima donna where 4 out of 5 social media users access the brand. Other social media used are YouTube (76%) and TikTok (67%).

In terms of values, each generation has a different view. Gen Z considers TikTok to be the most informative social media (32%). Meanwhile, Millennials choose Instagram (29%) and Gen X choose YouTube (30%) as the most informative social media.

There are various things to look for on social media. Music/movies/series and culinary are the two most searched topics, with percentages of 58% and 57%, respectively. There are also respondents who are looking for information related to tourism/vacation (56%) and health (52%) on social media. In addition, 1 in 2 Gen Z is also happy to find out about fashion.

Jakpat’s Head of Research, Aska Primardi, assessed that access to mobile entertainment and social media has become a routine that cannot be separated in daily life.

“Public attention and interest remain high, besides that they also make this mobile platform a must-have and cannot be abandoned,” he said.

“This condition is reflected in the incidence rate of users of both types of platforms remaining consistently high from time to time. For the public, especially Gen Z, these two platforms are also an updated and reliable source of information, both about information about current issues and information about a product,” explained Aska.