1 Download Report Indonesia Beverage Consumption The beverage landscape in Indonesia continues to evolve as consumers integrate a wide variety of drinks into their daily routines. Beverages are essential for energizing, socializing, and relaxing, with traditional favorites like coffee and tea still prevalent. At the same time, matcha has emerged as a popular option, becoming increasingly accessible in cafés and retail locations. This report highlights key behaviors, preferences, and spending patterns across different drink categories, offering a clear view of when, where, and how Indonesians consume their favorite beverages. By examining moments of consumption, purchase channels, and budget habits, this report provides valuable insights for brands, retailers, and foodservice operators seeking to better understand shifting consumer needs. This insight is based on responses from 1,238 participants from Jakpat. Key research points: To understand overall beverage consumption habits To identify when, where, and how different drinks are consumed To explore spending patterns for each beverage category To uncover key motivations behind beverage choices Here are some previews of the report: Diverse beverage habits across generations Morning companions that stay all day Table of contents Download Report
