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Indonesia brand awareness 2025 #1: Local Facial Wash

We are pleased to present this survey report on Brand Awareness and Brand Imagery of Local Facial Wash Brands in Indonesia.

This study was conducted to gain a deeper understanding of how consumers perceive and recognize local brands within the facial wash category, as well as to identify the key attributes and values that drive their preferences.

Through this research, we aim to provide valuable insights into the current awareness levels, brand associations, and imagery perceptions that influence consumer choice. We hope the findings serve as a useful reference for brands seeking to strengthen their positioning, enhance product value, and build stronger connections with their target audience.

Jakpat conducted this survey that involved 1048 respondents, and the data were collected at 19th August 2025.

Key research points:

• To measure the total awareness of Indonesian local facial wash brands.
• To identify the key value attributes consumers expect from facial wash products.
• To explore the brand imagery perceptions of local Indonesian facial wash brands.

Here are some previews of the report: