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Indonesia Consumer on Coffee – Jakpat Survey Report

Indonesia is one of the largest coffee producers and exporters, but domestic coffee consumption has historically been low due to a preference for tea. However recently the culture of coffee consumption has been trending amongst the younger generation.

In this report, Jakpat surveyed 1008 respondents to capture the recent habits and consumption of coffee across 3 generations of consumers.

These results are based on a survey conducted on the 26th of May 2023.

Key research points:

• Coffee drinking habit
• Budget & brand usage
• Attitude
• Marketing channel

Here are some previews of the report: