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Indonesia E-Commerce Trends – 2nd Semester of 2024

In the dynamic landscape of e-commerce, the second half of 2024 has brought new challenges and opportunities as both business owners and consumers continue to adapt to shifting economic conditions and technological advancements. To stay competitive in this environment, e-commerce players must understand the factors driving purchasing decisions and adapt their strategies accordingly.

Thus, Jakpat conducted a survey on e-commerce trends in the first semester of 2024 that including 2474 respondents.

Key research points:

1. Online shopping behavior
2. Usage of e-commerce and quick-commerce in Indonesia
3. Usage of live shopping and affiliate links as marketing strategies

Here are some previews of the report: