6 Download Report Indonesia E-Commerce Trends – 2nd Semester of 2025 In the second half of 2025, online shopping remains a common part of daily purchasing behavior among Indonesian consumers, covering both essential and non-essential needs. At the same time, consumer behavior continues to shift. Shoppers are becoming more selective in their purchasing decisions, with greater focus on value, practical considerations, and promotional offers. Under these conditions, brands and platforms face increasing pressure to adjust their strategies to maintain relevance in a competitive market. Thus, Jakpat conducted a survey on e-commerce trends in the second semester of 2025 that included 2125 respondents. Key research points: Online shopping behavior Usage of e-commerce and quick-commerce in Indonesia Usage of live shopping and affiliate links as marketing strategies Here are some previews of the report: From E-commerce to Feed: Social Media’s Growing Role in Browsing When to Shop Online Table of Contents Download Report
