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Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2024

Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2024

Nowadays, people are connected to the digital world in all aspects, including seeking entertainment and socializing. High mobile entertainment and social media use shows fast-evolving consumption and networking habits. Recognizing these trends is essential to comprehend their influence on information dissemination, social networks, and brand marketing strategies.

Thus, Jakpat conducted a survey on mobile entertainment and social media trends in the second semester of 2024.

Key research points:

  • The habit of using mobile entertainment on over-the-top (OTT) and audio streaming platforms, including music and podcast
  • Consumer behavior on social media
  • Platform comparison on mobile entertainment and social media

Here are some previews of the report:

What to watch on OTT platforms
Reasons and Time to access social media
Table of contents

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