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Disney+ Hotstar Usage Drops, Instagram Considered as an Informative Social Media

Digital entertainment is now very familiar, including activities such as watching movies or series and listening to music or podcasts. All these forms of entertainment can be accessed through smartphones, which is further called mobile entertainment. In addition, social media is also a form of mobile entertainment that is widely used.

Jakpat conducted a survey to find out the behavior and habits of the Indonesian people in using mobile entertainment and social media in the first half of 2024. This report involved 2343 Jakpat respondents.

Jakpat’s report highlights the use of over-the-top (OTT) platforms such as Vidio, Netflix, or Disney+ Hotstar. As many as 86% of respondents use OTT to watch movies, 67% to watch series, and 48% to watch cartoons or anime. One in 4 OTT viewers spends 90-120 minutes once they open the platform.

Based on country of origin, the most watched content on OTT comes from South Korea (72%), followed by Indonesia (67%) and the United States (53%). While the top three genres are comedy (64%), action (62%), and romance (59%).

Disney+ Hotstar usage drops

There is a slight change in the stage on OTT. Netflix is still ranked first with a percentage of 65%, this figure is up 13% compared to the first semester of 2023. In second place is Vidio with the same percentage as last year, which is 29%.

Disney+ Hotstar decreases from 34% to 24% within a year. It is likely that this is the impact of a boycott of products/brands that support Israel in the Palestinian genocide. As is known, Disney+ Hostars is part of The Walt Disney Company which donated IDR 31 billion to Israel in 2023^[1].

Jakpat’s Head of Research, Aska Primardi, revealed that OTT platforms are still in demand by most Indonesian users. According to him, Netflix carries out the right marketing strategy in semester 1 by growing and developing local content, such as the movie 24 Hours with Gaspar, the movie Monster, and the series Nightmares and Daydreams.

“It is not surprising that Netflix remains number 1, followed by Vidio who has also previously developed local content. Unfortunately, this step was not followed by Disney+ Hotstar, which is one of the reasons for its current declining position,” he said.

Instagram is considered as the most informative social media

Another mobile entertainment that is also popular is social media. The Jakpat survey shows that 1 in 4 respondents consider Instagram as the most informative social media. Meanwhile, 42% of respondents consider TikTok as the most entertaining media. Not always having a positive effect, social media can also provide false information or hoaxes. As many as 39% of respondents stated that Facebook is the media with the most hoaxes.

There are various things to look for on social media. Music/movies/series and culinary are the two most searched topics, with percentages of 59% and 58%, respectively. There are also respondents who are looking for information related to travel/vacation (55%) and health (50%) on social media. In addition to those three topics, 1 in 2 Gen Z is also happy to find out about fashion and beauty.

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[1] https://www.cnnindonesia.com/ekonomi/20231111032302-92-1022840/disney-donasi-ke-israel-rp3138-m