28 This survey’s aim is to get better understanding how smartphone users search product or services nearby, in which we use the term “Local Search”. This survey is a reproduction of Google Inflatable water slide Costco survey here. Google commissioned these studies of 5,000+ U.S. smartphone users to find out more about their behavior during local search-searches aimed at finding products or services nearby. In this survey, JAKPAT surveyed 461 respondents that have ever search product or services nearby online. 1. 90% RESPONDENT ARE USING SMARTPHONE FOR LOCAL SEARCH 2. 81.78% USING SEARCH ENGINE TO FIND LOCAL INFORMATION According to the graph above, majority of respondents use search engine to find nearby stores (81.78%). When we compared this question (Q4) with another question (Q2), we also found that search engine is accessed most by the respondents while using various gadgets. However, here, we found some sources used by the respondents besides search engine. Q4 (multiple answer) : how do you find information that you need about the local stores? Age Range Q2 (multiple answer) : what gadget do you use when browsing? 20-25 26-29 30-35 36-39 40-45 i use my smartphone i use my desktop computer i use my tablet Option 1 : i use search engine 271 63 30 9 4 345 95 50 81,38% 80,77% 85,71% 81,82% 100,00% 81,95% 92,23% 83,33% Option 2 : i ask my friends 110 15 6 2 0 123 38 20 33,03% 19,23% 17,14% 18,18% 0,00% 29,22% 36,89% 33,33% Option 3 : i see the the ads relating to the local stores (in magazine/TV/newspaper/internet) 73 28 7 2 0 94 35 25 21,92% 35,90% 20,00% 18,18% 0,00% 22,33% 33,98% 41,67% Option 4 : Other 5 1 1 0 0 5 2 2 1,50% 1,28% 2,86% 0,00% 0,00% 1,19% 1,94% 3,33% Total 459 107 44 13 4 567 170 97 137,84% 137,18% 125,71% 118,18% 100,00% 134,68% 165,05% 161,67% Comparing two age range segments of respondents here (20-25 years old) vs ( 26-30 years old), we can see that the younger segment tends to ask friends more than looking at advertisement to search local info, and as opposite the older segment states that they find local info from advertisement and less likely to ask friends. 3. 80% RESPONDENTS DO LOCAL SEARCH AT HOME As shown on the graph above, 88.07% of respondents are at home when browsing. Q3 (multiple answer) : where are you when browsing? Gender Male Female Option 1 : at home 219 187 91,63% 84,23% Option 2 : on the go (on bus, car, etc) 55 72 23,01% 32,43% Option 3 : in the office 79 55 33,05% 24,77% If we look at the table above, female and male respondents have a slight difference. Male browse local information in the office more than female, and as opposite female respondent browse more on the go than male respondents. 4. PRODUCTS SOLD, ADDRESS, AND PROMOTION IS THE MOST SEARCHED INFO! Q5 (multiple answer) : what information do you seek? Total Gender Male Female Option 1 : local store’s address 293 156 137 63,56% 65,27% 61,71% Option 2 : direction to the local store 178 86 92 38,61% 35,98% 41,44% Option 3 : business hour 180 79 101 39,05% 33,05% 45,50% Option 4 : products sold in the local store 380 198 182 82,43% 82,85% 81,98% Option 5 : phone number 139 73 66 30,15% 30,54% 29,73% Option 6 : sales promotion 260 124 136 56,40% 51,88% 61,26% Option 7 : Other 5 2 3 1,08% 0,84% 1,35% Total 1435 718 717 311,28% 300,42% 322,97% Local search can persuade people to purchase the sold products on local stores if they provide more information about sales promotion, because more than half of respondents seek information about sales promotion on internet. Thus, local stores should inform their customers about the ongoing sales promotion to persuade them purchase the products. WILL THEY GO TO THE STORE ON THE SAME DAY AFTER BROWSING? 60%+ NO Q6 (single answer) : do you go to the local store on the same day after browsing? Total Gender Age Range Q2 (multiple answer) : what gadget do you use when browsing? Male Female 26-29 36-39 i use my smartphone i use my desktop computer i use my tablet Option 1 : yes 183 105 78 34 7 165 41 29 39,70% 43,93% 35,14% 43,59% 63,64% 39,19% 39,81% 48,33% Option 2 : no 278 134 144 44 4 256 62 31 60,30% 56,07% 64,86% 56,41% 36,36% 60,81% 60,19% 51,67% Total 461 239 222 78 11 421 103 60 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% Though an older segment ( 36-39 years old) show a different trend here; 63.64% of respondents in the age of 36-39 shows higher percentage on going to the same day after browsing the information. After comparing the question (Q6) with Q2, we saw that respondents using tablet for local search more tend to visit the store than others. WILL THEY BUY THE PRODUCT ON THE SAME DAY THEY BROWSE? 71%+ NO Q7 (single answer) : do you buy the product on the same day after browsing? Total Gender Age Range Q2 (multiple answer) : what gadget do you use when browsing? Male Female 36-39 40-45 i use my smartphone i use my desktop computer i use my tablet Option 1 : yes 132 74 58 6 3 122 23 20 28,63% 30,96% 26,13% 54,55% 75,00% 28,98% 22,33% 33,33% Option 2 : no 329 165 164 5 1 299 80 40 71,37% 69,04% 73,87% 45,45% 25,00% 71,02% 77,67% 66,67% Total 461 239 222 11 4 421 103 60 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% Here, we found that male respondents more tend to buy the product than female respondents. On the age segment, we found that older respondents (36-45 years old) have higher tendency to buy the product than younger respondents. Moreover, respondents using tablet for browsing have a higher tendency to buy the product than other respondents using gadgets besides tablet. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And if you’d wish to send a survey to JAKPAT’s respondent, let’s request a Sales Quote here! If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
