38 Nowadays, we can find any information straightforwardly, such as entertainment, food, finance, service and travel. Internet really pampers us with much information. If you want to spend your leisure time by travelling, internet provides many references through sites and apps on it such as Traveloka, Agoda, Booking.com, etc. Recently, JAKPAT conducted a survey concerning people’s habits when accessing travel apps or sites. This survey was followed by 2907 respondents. We asked when they plan to travel do they visit any site or use any apps? 1 None 1032 35.5 % 2 Traveloka 797 27.42 % 3 Official Airline Sites 726 24.97 % 4 Train Office Sites 674 23.19 % 5 Tiket.com 519 17.85 % 6 Agoda 421 14.48 % 7 Booking.com 162 5.57 % 8 Other option 123 4.23 % 9 Hotels.com 120 4.13 % If we looked at the survey result above we can see that they use apps and travel sites to look for transportation ticket whether air or land first, then book any accomodation. And comparing male vs female respondent, Traveloka becomes the most accessed site by male respondents, while most female respondents access airline official sites. This might reveal an insight that more male likely to compare airline offers before purchasing, while slightly more female already have preferred brands of airline that will be used and go directly to airline sites. Q1 (multiple answer) : When you plan to travel, is there any site or apps you use to plan your travel trip? Total Gender Male Female Option 1 : None 998 571 427 34,33% 19,64% 14,69% Option 2 : Official airline sites 709 354 355 24,39% 12,18% 12,21% Option 3 : Official Train Sites (KAI) 661 352 309 22,74% 12,11% 10,63% Option 4 : Tiket.com 504 271 233 17,34% 9,32% 8,02% Option 5 : Traveloka 779 431 348 26,80% 14,83% 11,97% When plan a travel trip, which of your needs are addressed by Travel Sites/Apps? # Option Total Answer Percentage 1 Ticket booking 1651 56.79 % 2 Navigation 1483 51.01 % 3 Toursit review 1378 47.4 % 4 Booking hotel 898 30.89 % 5 Entrance ticket 582 20.02 % 6 Car Rental 314 10.8 % 7 Other option 22 0.76 % Male and female respondents also shared the same thoughts. Check detail on our XLS report to compare response between male and female respondents. Last Trip Made and To Where? We use open text question to ask to which city the last domestic trip respondent made. 1 Bandung 298 10.25 % 2 Bali 275 9.46 % 3 Jakarta 185 6.36 % 4 Yogyakarta 182 6.26 % 5 Malang 154 5.3 % 6 Jogja 111 3.82 % 7 BOGOR 91 3.13 % 8 Semarang 74 2.55 % 9 Surabaya 73 2.51 % 10 Jogjakarta 63 2.17 % 11 Solo 52 1.79 % 12 Medan 43 1.48 % 13 Lombok 28 0.96 % 14 pangandaran 27 0.93 % 15 Garut 25 0.86 % 16 Denpasar 23 0.79 % 17 Palembang 20 0.69 % 18 Magelang 19 0.65 % 19 Padang 19 0.65 % 20 Puncak 18 0.62 % More than 75% of respondents do not book any travel agent for domestic travel We then asked with open text type question to respondents that stated they do not book trip trough travel agent on why they did not book travel agent for their last domestic trip. Content analyzed by JAKPAT, below are the top 10 answers : # Answer Total Answer Percentage 1 Expensive 66 2.27 % 2 Unnecessary 42 1.44 % 3 Not available 39 1.34 % 4 Easier 35 1.2 % 5 Short Distance 33 1.14 % 6 Troublesome 26 0.89 % 7 Can do it by self 22 0.76 % 8 Easy 19 0.65 % 9 Lazy 18 0.62 % 10 Much more practical 16 0.55 % For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: People Habits When Accessing Travel Apps or Sites from Shabrina Rina If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
