33 Everyone wants to keep their bodies health therefore they do exercise, women do too. Among a lot of sport equipment, shoes are important equipment. They are always worn while people are exercising. Hence, women also pay more attention to their sport shoes because they need to wear them. Moreover, in stores there are several different shoes for different exercise offered to women based on women’s need and desire. JAKPAT conducted a survey concerning women’s preferences towards women sport shoes. This survey is followed by 899 Indonesian women among 20-35 years old. As we know there are several sport shoes brand, such as Nike, Reebook, Converse, etc. We asked our respondents about sport shoes brands that they have, and we found out that Nike is the most women brand choice (35.36%). However, there are some brand preference differences among women. First, most women who are among 30-35 years old choose Adidas as their sport shoes. While most women who are among 20-29 years old choose Nike as their choice. The second most brand choice for women sport shoes are: Converse (19.69%), for women who are among 20-25 years old; Adidas (2.78%), for women who are among 26-29 years old and Nike (1.67%), for women who are among 30-35 years old. Furthermore, for the third most brand choice for women sport shoes are: Adidas(16.46%), for women who are among 20-25 years old and Reebok, for women who are among 26-35 years old. Q2 (multiple answer) : Sport Shoes Brand Owned? Total Gender Age Range Female 20-25 26-29 30-35 Option 1 : Reebok 174 174 138 23 12 19,35% 19,35% 15,35% 2,56% 1,33% Option 2 : Nike 317 317 263 39 15 35,26% 35,26% 29,25% 4,34% 1,67% Option 3 : Eagle 44 43 31 7 5 4,89% 4,78% 3,45% 0,78% 0,56% Option 4 : Puma 52 52 41 7 4 5,78% 5,78% 4,56% 0,78% 0,44% Option 5 : Converse 205 205 177 22 6 22,80% 22,80% 19,69% 2,45% 0,67% Option 6 : Adidas 192 192 148 25 18 21,36% 21,36% 16,46% 2,78% 2,00% Option 7 : Bata 84 84 61 13 10 9,34% 9,34% 6,79% 1,45% 1,11% Option 8 : League 93 93 73 13 7 10,34% 10,34% 8,12% 1,45% 0,78% Option 9 : Other 123 123 98 16 9 13,68% 13,68% 10,90% 1,78% 1,00% Total 1284 1283 1030 165 86 142,83% 142,71% 114,57% 18,35% 9,57% Based on this survey, there are some factors influencing women for choosing their sport shoes brands according to their priorities. First, comfort becomes the foremost factor influencing when choosing a brand. Second, price also includes in their consideration. Besides those two, design and color, durability and friend’s recommendation becomes the third, fourth and fifth factors respectively. Most women wear sport shoes for jogging (74.75%). However, they have slight differences if compared with their ages. Women who are among 25-29 years old besides wear sport shoes for jogging they also wear it for running and workout. Nevertheless, women who are among 30-35 wear their sport shoes for workout and going to fitness center. When women were asked when they have to buy another sport shoes, most of them buy a new one when their shoes are broken (93.55%). Moreover, besides sport shoes there are some must brought and worn equipment: for most women who are among 25-25 years old, tumbler, sweatpants and sweatshirt are the most brought and worn equipment, and for most women who are among 26-35 years old tumbler, towel and sweatshirt are the most brought and worn equipment. Q7 (multiple answer) : Other sport Equipment used Total Gender Age Range Female 20-25 26-29 30-35 Option 1 : Towel 523 523 395 81 45 58,18% 58,18% 43,94% 9,01% 5,01% Option 2 : Drink Bottle/ tumbler 701 701 550 100 48 77,98% 77,98% 61,18% 11,12% 5,34% Option 3 : Stopwatch 49 49 42 3 4 5,45% 5,45% 4,67% 0,33% 0,44% Option 4 : Sport Pants 584 584 466 75 42 64,96% 64,96% 51,84% 8,34% 4,67% Option 5 : Sport Suit 564 564 441 77 45 62,74% 62,74% 49,05% 8,57% 5,01% Option 6 : Knee and arm protector 28 28 19 6 3 3,11% 3,11% 2,11% 0,67% 0,33% Option 7 : None 41 40 31 5 5 4,56% 4,45% 3,45% 0,56% 0,56% Option 8 : Other 13 13 6 6 1 1,45% 1,45% 0,67% 0,67% 0,11% Total 2503 2502 1950 353 193 278,42% 278,31% 216,91% 39,27% 21,47% For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: Women Sport Shoes Brand Choice Survey Report from Shabrina Rina If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
