47

Brand Health Tracking (Q1 of 2019): Cookies – Jakpat Premium Report

Brand Health Tracking is a study conducted by Jakpat for mapping cookies brand conditions in the Indonesian market  with several aspects. Some cookies brands appear in our findings, namely Oreo, Good Time, Roma Kelapa, etc.

Aspects assessed include:
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Jakpat also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. RTD Juice
5. Instant noodle
6. Crackers
7. RTD Coffee
8. Wafer
etc

Here are some previews of the report: