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Brand Health Tracking (Q1 of 2019): Digital Money – Jakpat Premium Report

Brand Health Tracking is a study conducted by Jakpat for mapping digital money platforms conditions in the Indonesian market  with several aspects. Some digital money platforms appear in our findings, namely Go-Pay, Link Aja, OVO, Dana, Paytren, Payfazz, etc

Aspects assessed include:
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Jakpat also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Instant noodle
4. Cookies
5. Ready-to-drink (RTD) Juice
6. Crackers
7. RTD Coffee
8. Wafer
etc

Here are some previews of the report: