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Jakpat Consumer & Commerce Outlook 2026

On December 18, 2025, our Head of Research, Aska Primardi, presented at the SIRCLO Insights Webinar 2025 alongside distinguished panelists from the Ministry of Trade of the Republic Indonesia and SIRCLO.

The webinar examined key developments from 2025 to help businesses strengthen their readiness for 2026, offering a pragmatic lens to refine decision-making as market conditions evolve.

In his session, Aska highlighted three major trends dominating 2025: the rise of rational data-driven shoppers who actively cross-reference prices, the shift in trust from celebrity endorsements to close-circle recommendations, and the fragmentation of channels where online platforms verify value while offline stores provide experience.

Download the full presentation deck to see the insights that will shape 2026.

Here are some of the previews: