42 Toothpaste is one of daily basic needs for people, thus we are accustomed to it. Nowadays, there are several toothpaste brands in market, but they differ in advantage and usefulness. Those characteristics attract consumers having diverse need towards toothpaste. Recently, JAKPAT team conducted a survey concerning toothpaste use in Indonesia. This survey is followed by 2160 respondents over Indonesia. How is the result of this market survey? > 70% Choose PEPSODENT At first, we identified what brands frequently used by consumers. The survey result shows that Pepsodent becomes the mostly used brand (71.06%), and then followed by Close Up (11.04%), Sensodyne (5.60%), Formula (3.52%), Ciptadent (2.73%) and others (5.74%). Following are the tables of TOP BRAND AWARD for 2014, 2013 and 2012 respectively: TOP BRAND AWARD 2014 Merek TBI TOP Pepsodent 73,1% TOP Ciptadent 8,4% Close Up 6,4% Formula 6,1% Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2014 TOP BRAND AWARD 2013 Merek TBI TOP Pepsodent 71,6% TOP Ciptadent 9,1% Close Up 7,5% Formula 7,1% Sensodyne 1,8% Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top-brand-index-2013 TOP BRAND AWARD 2012 Merek TBI TOP Pepsodent 75,0% TOP Ciptadent 7,6% Close Up 6,7% Formula 5,9% Sensodyne 1,5% Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top-brand-index-2012 Pepsodent dominantly becomes the TOP BRAND for 3 years respectively. However, compared with the survey result concerning toothpaste use, there is several people use other toothpaste such as Close Up. What does it mean? Function > Brand > Flavor 1 Function/Usability 1232 57.04 % 2 Brand 428 19.81 % 3 Flavor 288 13.33 % 4 Price 174 8.06 % 5 Product Design 19 0.88 % 6 Packaging Size 19 0.88 % Then, while JAKPAT wants to know what becoming the dominant reasons for choosing the brand are: function (57.44%), and then followed by Brand (19.81%) and Flavor (13.33%) Most Important Function : Refreshing 1 Refreshing 683 31.62 % 2 Whitening 662 30.65 % 3 Disease Cure 640 29.63 % 4 Other option 99 4.58 % 5 Prevent disease 76 3.52 % Source of Information : Media > Family > Doctor 1 Media 1204 55.74 % 2 Family Recommendation 611 28.29 % 3 Doctor Recommendation 231 10.69 % 4 Friends Recommendation 65 3.01 % 5 Other option 49 2.27 % Then, how do people know about the brands? The first source is Media (55.74%), second is neighborhood or family recommendation (28.39%), third is Doctor (10.69%), forth is friend (3.05) and the rest is from other source. Where do most people buy their toothpaste? 65.42% Supermarket 1 Supermarket 1413 65.42 % 2 Minimarket 553 25.6 % 3 Toko kelontong 164 7.59 % 4 Apotek 30 1.39 % Willing to Pay (WTP) 1 Rp10.000 – Rp.20.000 1111 51.44 % 2 < Rp10.000,- 939 43.47 % 3 >Rp20.000 110 5.09 % Brand Loyalty ? We also asked whether they keep purchasing the same brand or not. 1 Looked at the prefered brand first but if not available other brand is OK 1056 48.89 % 2 Always bought same brand 986 45.65 % 3 Not always boung same brand 118 5.46 % For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: http://www.slideshare.net/ShabrinaRina/pasta-gigi If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
