38 Purchasing grocery is a routine activity that is being done by everybody. It might involving just purchasing an instant coffee drink or a monthly routine involving the whole family to go to a supermarket and buy all home necessities for a month. With the boom of e-commerce in retail sector, especially in fashion and mobile devices , some large companies has also seeing opportunities in transforming groceries sector from offline to online commerce. But do Indonesian shopper ready? JAKPAT has done a survey to investigate the readiness of these grocer-shoppers toward online grocery shopping. Before running the main survey, JAKPAT did a screening survey toward 2205 respondents to get the grocer-shopper segment. At this screening survey, we asked about their grocery shopping activity, frequency, and item purchased. Then the main survey is sent toward respondent that stated to be a regular grocer shopper. This screening survey is done toward respondent within 20-30 age range, male and female, with minimum personal spending USD 101 per month. Main survey about Online Grocery Shopping then sent toward 600 respondent, and here is the result. OPTIMIST VS PESSIMIST ? A significant percentage is agree on some optimist statement toward Online Grocery Shopping : 1. > 56% Agree that having grocery delivered to home will save more time and cost 2. > 51% Agree that Online grocery shopping will help them find product easier and quicker 3. > 43% believe that carrying grocery box is painful, therefore online grocery shopping will be helpful. But then, a higher percentage also tends to agree on some pessimist statement on Online Grocery Shopping : 4. >66% agree that shopping grocery offline is one fun routine to be done with family, friends, or my self. They don’t think they would like to shop grocery online 5. > 73% afraid that groceries purchased online won’t be fresh when they arrive at their homes. MOST WANTED FEATURES : CASH ON DELIVERY We asked respondent to check what features would they want if there is any Online Grocery Shopping Service through Multiple Answer question. And below is the result : The most wanted feature is Cash on Delivery followed by Deliver to Home. Deliver to Home since to be more attractive compare to the Pick Up Point feature that accounted only for 24.50%. Looking at different spending level segments, no difference on the preference of Cash on Delivery payment method. Shopping lists comes at third place followed by same day delivery and discounts/coupons. We can see here on the result, in terms of grocery shopping service quality seems to be much more important than price. This might also because the price of grocery relatively not that pricy. Service quality in terms of easiness of payment and receiving the items might be the most important ones. HOW DO YOU WANT TO CONNECT TO YOUR GROCER Most respondents prefer to use Mobile Apps to connect with their grocer to use the Online Grocery Shopping in the future because it might be easier for them to control something more regular rather than shopping something like fashion and gadget which no need to be manage daily. Second place is desktop version of web tends to be prefered, and third place is Mobile Web. GROCERY ITEMS DO YOU WISH TO PURCHASE ONLINE IN THE FUTURE? Less respondents wish to purchase fresh grocery online. Comparing the answer with the pessimist statement above they might perceive that it’s still risky to purchase fresh grocery online. WELL-KNOWN BRAND VS NEW BRAND ? Brand reputation is a pretty strong perceived risk looking at the survey result. Though, it’s not that people don’t want to try new brands at all. People would only expect same quality of service in purchasing grocery in well-known brand and new brand. At overall, we can say that people are actually excited to try new things here 🙂 MOST CONCERNED THING : DELIVERY AND FRESHNESS Looking at the result above, we can also see that most concerned things here is delivery issue. From delivery time, freshness of the items delivered, wrong address/lost stuff, and delivery cost. Those are top concerns of respondents regarding online grocery shopping that better be halted by the grocers who will provide the service. In overall, we can say that these respondents who is regular grocer shoppers seems to be open to online grocery shopping , though some perceived risks existed. Of those regular grocer shoppers respondent 82.5% purchase grocer by themselves, and the rest is done by wife, and other persons like parents, helper, and husband. # Option Total Answer Percentage 1 Myself 495 82.5 % 2 Wife 63 10.5 % 3 Other option 33 5.5 % 4 Helper 8 1.33 % 5 Husband 1 0.17 % For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 38,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 38,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
