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This year was considered as a good year for technology landscape in Indonesia. We have seen innovative apps available in Google Play and Apps Store in IoS. The new ride booking app is considered as one of the most innovative apps available in the market. This kind of apps actually has been around for a while outside Indonesia such as US, European countries, Singapore, etc. What does this app do? So basically, we use our apps to locate car or bike which is available near us and use it as our courier or taxi. Uber is one of the pioneer in this apps followed by other apps such as Lyft (which is not available in Indonesia), Grab Taxi (Malaysia), GoJek (Indonesia), etc. This time, we try to research people’s behavior toward these new apps. However, the survey was conducted only in Jakarta as there are not many cities have been served by these apps.

1. HAVE YOU TRIED NEW TRANSPORTATION APPS SUCH AS GOJEK, GRABTAXI, UBER, GRABBIKE?

From the total of respondents that answered the question, around 60% of the respondents never tried these apps. The result is quite shocking as all those apps have advertised their product through various media. However, most of people are still reluctant to use it despite its easily accessibility through their own smartphone. 2. WHAT IS YOUR FAVORITE RIDE BOOKING APPS?

From around 40% that have tried this kind of apps, GoJek is the most favorite app that the respondents use or around 66% of the respondents. For people who live in Jakarta, GoJek rider is easily spotted in Jakarta’s traffic through their green helmet and Jacket. Secondly, GrabTaxi is the 2nd app that people mostly use in Jakarta. For people who don’t know GrabTaxi, GrabTaxi is basically a taxi broker app. With their apps, we could find taxi easily without standing in the sidewalk to stop for a taxi. The third favorite app is Uber which is the pioneer of Ride Booking apps in the world. Uber is considered new app and which was called controversial by Ahok (DKI Jakarta Governor) as it is also considered illegal taxi. However, after several controversies Uber is still running and expanding to few cities such as Bandung and Bali.

3. WHY ARE YOU INTERESTED TO USE THIS KIND OF APPS?

From all the respondents who already try this kind of apps, convenient is the number one reason why they use these apps. As we know, finding public transportation in Jakarta is really hard especially in the rush hour such as in the morning and evening. Using this apps makes our life easier as we only login into our selected apps then we can find public transportation. The second reason why people use this app is because of pricing. For some apps such as Uber is considered cheap relatively to regular taxi. However, GoJek, GrabTaxi, GrabBike pricing is considered relatively similar compared to regular transportation. The third reason is because friends refer to their friend to use the app. This is a very good marketing trick as usually the referrer and referee also get the same discount or credit. Therefore, many first time users will use the promo code for their first ride.

4. SINCE THE APPS ARE EASILY ACCESSIBLE, WOULD YOU PREFER USING THIS APP TO USING CONVENTIONAL METHOD SUCH AS REGULAR TAXI OR REGULAR OJEK?

Around 83% of the respondents who say “yes” will use this app again in the future. For people who already try this app usually will get hooked up because it’s very convenient to use this app rather using regular transportation. Besides that, all the transactions in this app are cashless so we don’t really have to bother about the change.

 5. DO YOU THINK THIS KIND OF APPS IS RISKIER RATHER USING REGULAR TRANSPORTATION SUCH AS REGULAR TAXI OR OJEK?

From the respondents who say they have tried these apps, around 78% of the respondents said that they are not afraid to use this app. As you know, the drivers coming to you after ordering transportation through the apps are regular people having job as public drivers. They don’t work to the company who run the apps, but they only do profit sharing with the apps. In several countries, there are criminal cases that involve the driver and the passenger. However, in Indonesia we haven’t heard any crime involved with any of those drivers with its passenger. Therefore, many of us think that using these apps is safe.

6. WHAT IS YOUR COMPLAINT WHEN YOU ARE USING THIS APP?

The number one complaint that the passenger always complain is lack of driver around the location. Around 57% of the respondents say they have hard time to find the nearest driver. This reason is make sense because the penetration of this app to public is considered low compared to regular transportation. However, with aggressive marketing done by the app developer the situation will be better going forward. The 2nd complaint that people always complain is the pricing. Sometimes the pricing for this app is quite expensive especially in the rush hour. However, the pricing in rush hour sometimes is understandable due to lack of supply and demand of public transportation nearby.

7. WILL YOU USE THE RIDE BOOKING APPS AGAIN IN THE FUTURE?

From the total respondents who said that they already tried the apps, most of them or around 93% will use this app again in the future. For people who already try this app like me, using this app is very convenient and makes our life easier. With the touch of one click, we can find the nearby driver and just hop on to our favorite public transportation. We don’t have to wait again in the queuing line or standing in the sidewalk for 15 minutes or longer. Hopefully, all of this apps will getting better in the future and help Jakarta to reduce its congestion by providing more public transportation services to general public.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.