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Internet really gives much easiness to people’s lives. It helps people’s business, study and entertainment needs. Moreover, since smartphone comes to people’s lives internet more cannot be separated from people’s lives. Study, work and communication can be conducted and made by smartphone and internet. Therefore, streaming is common heard and conducted nowadays. Even though people also have television in their homes, it cannot prevent people to stream in their homes. Because using internet gives them easiness for obtaining what they need and want.

JAKPAT conducted a survey concerning the impact on watching television habit caused by streaming. This survey is a replication from Nielsen Research: Mobile Consumer Report 2013. The purpose of this survey is to know the differences in habit arising between Indonesians that have television and internet access either via computer or smartphone. This survey is followed by 429 Indonesians that have television and stream via their computers or smartphones. Most respondents’ ages are among < 16 and 29 years.

Based on this survey result we can find some interesting facts.

First, watching television time between male and female respondents is different. Female respondents have more tendencies to watch television more than six hours a day (4.03% higher than male), while male respondents have more tendencies to watch television 1-3 hours a day (59.13%) or 3-6 hours a day (31.30%).

Second, streaming time between male and female respondents is different. Most male respondents spend 1-3 hours for streaming (82.17%), while female respondents incline to stream 3-6 hours a day (4.14% higher than male) and more than 6 hours a day (1.91% higher than male).

Third, respondents are willing to stream for 1-3 hours a day, but willing to watch television for more than 3 hours a day. It shows that Indonesians only stream for few hours, if they want to watch for a longer time they still prefer watching television than streaming.

While they are asked about their preferences between streaming and watching television, most respondents who are among < 16 and 25 stated that they prefer watching television than streaming, while respondents who are among 26 and 29 state that they prefer streaming than watching television.

Those who prefer watching television state that their reason or the value they get for watching television is togetherness because they can spend their time with their families and friends (28.32%). Besides togetherness, the other reasons for choosing watching television are: the simplicity (26.99%); no need for internet connection (26.11%); and changing channels as their wishes (16.81%).

While for those who prefer streaming than watching television, state that by streaming they can do other tasks without being worried of missing the story of the movie (33.82%). But male respondents prefer streaming because they can watch the previous episodes and female respondents prefer streaming because they can do other task while streaming.

Most respondents access YouTube for streaming (82.28%) and others choose Anime Indonesia (5.36%); Mivo (3.96%) and UseeTV (3.96%). Besides YouTube, Anime Indonesia and Mivo is the second and third most used apps respectively for male respondents.Whereas, for female respondents UseeTV and Viki is the second and third most used apps for streaming respectively.

References:

http://www.slideshare.net/duckofdoom/mobile-consumerreport2013-17748641?qid=f8711d3f-e794-43e0-9d34-ec7f5e68138e&v=default&b=&from_search=1

http://id.techinasia.com/aplikasi-streaming-tv-film-anime-android-gratis/

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.