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Indonesia is responsible for fifth largest Twitter users in the world. There are more than 29 million account that registered on behalf of Indonesian people. JAKPAT surveyed 1630 respondents of JAKPAT Mobile Apps users in age range 16-45 from all provinces in Indonesia. This survey report is published to share some new insights toward marketer on understanding Indonesian twitter behavior.

85,79% respondents admitted to has an account in Twitter. The percentage from all age range divided evenly. Meanwhile 15,21% respondents still hasn’t any account and so they’re not continuing the survey.

In Which Platform You Prefer To Tweet?

Twitter application on smartphone has been used by 70.29% respondents while 5,14% respondents used twitter application on tablet. Meanwhile 12,06% respondents more likely to access Twitter via laptop or pc and 11,99% respondents prefer to use their mobile browser on smartphone. Only 7 respondents or 0,52% significantly did use the tablet browser.

Last time opened Twitter

26.21% respondents opened it few days ago. Meanwhile, 20.40% respondents visited Twitter few months ago and 20.25% of respondents admitted they were open Twitter few hours ago. And as many as 17.50% respondents just opened their Twitter account few minutes ago while sixteen respondents opened it about yesterday. Almost 50% of respondents shows no visit toward twitter on the same day when we’re sending them this survey.

Do you think Indonesian activity in twitter is decreasing?

Last activity done on Twitter

We asked what is the last activity done in twitter. More than one-third respondents (37.72%) searched about any news with search box or hashtag on Twitter.

Then almost 30% respondents stated that last time they opened twitter they’d updated or retweet a status, 20.48% respondentss browse someone profile, and 12.3% respondents followed new user.

One Year Before vs One Month Before

We asked respondents to compare between their twitter activity frequency in the last month and last year.

There is a tendency that frequency on how people use twitter is decreasing from the survey result. You can compare the data below:

In Last Month

• Open twitter once in several days (58.28%)
• Open twitter 1-4x a day (23.78%)
• Open twitter > 5x  day (17.94%)

In Last Year

• Open twitter once in several days (44.35%)
• Open twitter 1-4x a day (29.61%)
• Open twitter > 5x  day (26.04%)

Within this result we still think that twitter is still relevant to be used as promotion platform to reach Indonesian market. But there is an indication of shifting mobile activites from twitter to other platform. Further investigation is needed and we suggest marketers to define additional relevant mobile platform for the product they’re selling.

The usage survey result might be also affected by the last accident of Airasia QZ8501 in which some hashtags related has become trending topics in the last week. User is searching, following, looking at someone profile, reading stream more than update or retweet. The result is consistent to the previous survey result related to Mobile Brand Factor that user prefers to get content online the way the like it.

From this survey, we also found that twitter is not just about social networking but tends to be more as one source of updated information online or source of prefered information online in which user can search on her or his own way about the information. From the activity survey result we can see that user is actually active but not in terms of networking but in terms of searching information and conversation related to the information. So the next task for marketers is how to present relevant information to relevant user and present it as a relevant conversation.

JAKPAT will investigate further related to twitter as information platform in the next survey. We’ll share the result to you soon!

If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Account Manager – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.