Uber Motor Launches in Jakarta – Survey Report

Earlier this month, Uber Motor was launched in Jakarta, Indonesia. As one of the services from a multinational online transportation network, Uber Motor has to compete with the local transportation services such as Go-Jek. Regarding to this matter, recently Jakpat has conducted a survey in order to see people’s opinion toward Uber Motor’s launching in Jakarta, particularly their awareness toward Uber Motor and willingness to use the service. This survey involved 505 respondents who live in Jakarta, and also some areas near Jakarta which include Bogor, Depok, Tangerang, and Bekasi. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 16 to 48 year-old.

Regarding to this survey, first of all, we found out that most of our respondents (72%) admit that they have heard about Uber Motor. They also admit that they heard about Uber Motor for the first time from the news (39%), their friends (31%), and the ads (22%).

Next, we found out that more than half of our respondents (59%) admit that they are already aware of Uber Motor. Henceforth, when asked about what kind of service Uber Motor could provide that they know, most of them (79%) answered that it’s a bike taxi service. Meanwhile, there are also some of them (30%) who answered that Uber Motor provides delivery service.

Lastly, we asked whether our respondents would like to use the service from Uber Motor. Apparently, many of them (65%) admit that they are interested to use it sometimes in the future.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.