Web Subscriber - Survey Report

In this digital era, the newsletter become one of the tools of marketing and promotion of a company’s products / services, or also become a medium conveys the latest information from a website. The existence of the newsletter, lure marketers to attract Internet users to subscribe so that information can be spread easily. Is really newsletter is appropriate marketing or promotional tool for the consumer? Jakpat wants to know about how the behavior of people subscribe to the newsletter.

1024 respondents involved in the survey this time, 59.51% of respondents said subscribe newsletter while 40.49% do not.

From 414 respondents who stated don’t subscribe, 43.86% of them said was not interested in receiving the latest information as the reason they do not subscribe. While 34.94% of them claimed not to get email promo or something, and 18:07% unwilling to provide personal data.

We asked to 610 people who claim to subscribe, what kind of website they subscribe. E-commerce seems to be a type of website that most interest to subscribe.

Not only that, we also asked them to name of the website. Belom are 3 top websites the most widely known of the respondents:

One of the functions of the newsletter is as triggers for customers to visit the website after they receive it. In this latest survey, we found that the majority of respondents do not go directly to the website, depending on the information interesting or not.

We also asked respondents what are the things that make them interested in subscribing to the newsletter. Here below are our findings:

The presence of the newsletter can be sometimes annoying for some people. Therefore, we were curious what are the reasons respondents unsubscribe newsletter. Most respondents said they decide to unsubscribe newsletter because it comes too often. Apparently this is quite disturbing for the respondents.

Then we asked whether they ever unsubscribe with a plan. The majority of respondents said no.

We also asked them wheter they have never feel subscribe to any newsletter but receive it. More than half of them said yes.

Then what is their reaction? Majority of respondents decide to not directly unsubscribe. They learn the information first, after few second, if they don’t need it then they’ll unsubscribe.

More than half of respondents stated that newsletter is one of marketing technique that informative, while 38.15% of them said it’s disturbing.

We asked the respondents’ opinions about the best promotional media in the digital age as it is today. We allowed respondents to choose more than one answer, and following our findings:

More than half of the respondents (75.12%) stated never forward an email newsletter to their friends.

Choosing the right time to send out newsletters to customers, also be one key to the success of the marketer. Therefore, we asked the respondents, and the majority of respondents said the most appropriate time is when they are relaxing at home.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.