Food and beveragesGaya HidupLifestylePribadiReports

Indonesia Frozen Food Consumption Trends

Indonesia Frozen Food Consumption Trends

The frozen food market in Indonesia has now reached Rp 200 trillion, with significant growth driven by the busy urban lifestyle[1]. This shift reflects changing consumer preferences that have notably impacted frozen food consumption trends.

Involving 1.245 respondents, this report reveals trends in frozen food consumption, including popular frozen food categories, brand awareness, and key purchasing influences across various demographics.

These results are based on a survey conducted on 7th-8th of November 2024.

Key research points:

  • Exploring the most consumed frozen foods
  • Understanding frozen foods brand awareness and usage
  • Factors influencing frozen food purchasing decision
  • Concern regarding frozen food

Here are some previews of the report:

More than 80% of respondents consume nuggets, sausages, and French fries
Parents pay more attention to nutritional facts
Table of content

[1] https://ekonomi.bisnis.com/read/20210616/257/1406307/tren-frozen-food-bakal-pacu-pasar-rantai-dingin-hingga-rp200-triliun

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