20 Download Report Request A Quote Korean Drama Trends in Indonesia The rise of the Korean Wave has significantly influenced global pop culture, and Indonesia is no exception. The widespread popularity of Korean drama (K-drama) has captivated Indonesian audiences, leading to shifts in entertainment consumption and even product preferences. Through a comprehensive survey conducted by Jakpat, which involved 1.211 respondents, valuable insights have been gathered on topics such as viewing habits, preferences for K-drama genres, actors, and actresses, as well as the impact of K-drama on product interest. These results are based on a survey conducted on 28th-29th of April 2025. Key research points: Analyze the phenomenon of the Korean Wave in Indonesia Explore Indonesian habits and behaviors of K-drama consumption Identify preferences of K-drama, as well as actors and actresses Understand the connection between K-drama and increased interest in products featured within them Investigate how personal scandals involving K-drama actors and actresses affect viewer loyalty and perception Here are some previews of the report: Female viewers are drawn to interesting character Most noticed product promotions in K-drama Table of contents Download Report Request A Quote
