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Indonesia E-Commerce Trends – 1st Semester of 2025

As we step into mid-2025, the world of online shopping industry is more fast-paced and competitive than ever. The aftershocks of 2024’s economic shifts, with rising operational costs, evolving consumer habits, and rapid tech innovation, have pushed both brands and buyers to rethink how they navigate the digital marketplace. Businesses aren’t just selling anymore; they’re adapting, innovating, and racing to keep up with consumers whose expectations change by the day.

Thus, Jakpat conducted a survey on e-commerce trends in the first semester of 2025 that including 2283 respondents.

Key research points:

1. Online shopping behavior
2. Usage of e-commerce and quick-commerce in Indonesia
3. Usage of live shopping and affiliate links as marketing strategies

Here are some previews of the report: