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Local Product Shopping Behavior in Indonesia

Local products¹ in Indonesia are experiencing remarkable growth and showing a bright outlook. In recent national shopping events, they dominated sales with 52% of total transactions, reaching IDR 16.1 trillion in value and marking a 31% year-on-year increase². With this positive momentum, local products are poised to strengthen their position and continue growing in the years ahead.

Jakpat conducted a survey to find out the local product trends in Indonesia. The report involved 1394 respondents, and the data were collected from 10th to 14th of April 2025.

Key research points:

• To understand consumer behavior toward local products
• To identify the most commonly used types and brands of local products

Here are some previews of the report:

1. Goods or services that are created, owned, and marketed by businesses within a specific country or region. ↩︎
2. https://indonesia.go.id/kategori/editorial/8889/konsumsi-masyarakat-masih-tinggi-produk-lokal-paling-laku-di-harbolnas ↩︎