9 Download Report Ramadan Ready To Drink Tea Consumption Habit & Brand Preference In the holy month of Ramadan 2026, Indonesian consumer behavior in choosing Iftar menus shows an interesting dynamic, particularly within the beverage category. Amid rising health consciousness, consumers are becoming more selective in choosing Ready-to-Drink (RTD) tea products that are practical yet offer functional value. This phenomenon is further strengthened by high brand loyalty toward specific labels perceived as representing Iftar traditions while meeting expectations for a refreshing taste. Jakpat conducted a survey to know public preferences for beverage products during Ramadan iftar, specifically RTD tea. This report involved 300 Gen Z respondents who drink RTD tea products, spread across Indonesia. Key research points: Preferences for beverage products, specifically RTD tea RTD tea brands consumed during Iftar Here are some previews of the report: RTD tea is chosen by 34% Teh Pucuk Harum leads and dominates consumption Table of contents Download Report
