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E-Wallet Trends in Indonesia: Different Generations, Different Habits

E-wallets emerged as the leading fintech category* in Indonesia throughout 2025, with over 90% among all fintech application users. This technology has become a daily essential for consumers across all generations, streamlining everything from retail shopping to bill payments. Its intuitive design and widespread acceptance have effectively established digital money as the primary standard for the nation’s economy.

Jakpat conducted a survey to know about e-wallet usage among Gen Z, Millennials, and Gen X. The report is based on responses from 1945 participants across Indonesia.

Shifting E-wallet Functions Across Generations

Approximately 60% of respondents admitted to using e-wallets because the applications are easy to use and provide simple payment methods. As many as 56% of Millennials claimed to use e-wallets that are licensed and officially registered with the OJK (Financial Services Authority). Three out of 10 Gen Z users utilize e-wallets for their diverse and attractive functions, such as being used as a payment tool, for transfers, saving money, and more.

Specifically regarding functions, 7 out of 10 people use e-wallets to transfer money. Other uses include paying bills and online shopping, with a percentage of 64% each. E-wallets are also used for direct (offline) transactions and online delivery services by nearly half of the respondents, dominated by Millennials and Gen X.

Three out of 4 Millennials use e-wallets to pay bills and 53% of Gen Z use them to save money. As many as 47% of Gen X use e-wallets to pay for transportation costs.

“E-wallets are now no longer just a payment alternative, but have become a part of daily financial needs. Interestingly, each generation utilizes e-wallets in different ways, yet they all stem from the need for ease and practicality in transactions,” explained Jakpat Lead Researcher, Farida Hasna.

Regarding information about e-wallets, most respondents obtain it from social media advertisements (36%) and recommendations from those closest to them (35%). One in 4 Gen X users learns about e-wallets from mass media advertisements.

DANA is a Gen Z Favorite, SPayLater Leads in the Installment Category

DANA became the e-wallet brand most used by respondents (72%), especially by Gen Z. Meanwhile, GoPay ranks second (60%), being used more by Millennials and Gen X.

As many as 15% of respondents use paylater features within e-wallets. SPayLater dominates with a usage rate of 75% of respondents, especially among Gen Z (84%). Meanwhile, a number of respondents also use GoPay Later (42%) and DANA Cicil (25%).

“The choice of e-wallet is clearly not the same for every generation. This shows that user preferences are becoming increasingly diverse, and every brand has its own ‘home’ in different segments,” Hasna concluded.