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Sustainable Living & The Plastic Pivot: Responding to Market Changes

Today, the vast majority of consumers are actively weaving sustainable practices into their daily lives. This shift toward eco-conscious living has moved firmly into the mainstream, with individuals increasingly prioritizing long-term environmental health over short-term convenience. However, despite this green transition, plastic remains a staple of daily life due to its functional necessity. This reliance is being challenged by a recent spike in plastic prices, triggered by surging fuel costs resulting from ongoing conflicts in the Middle East¹.

Jakpat conducted a survey to explore sustainable living trends and the responses to the plastic price hike. The report is based on perspectives from 1373 participants.

Key research points:

• To know sustainable living practices nowadays
• To find out the response to the increase in plastic bags

Here are some previews of the report:

1. https://www.cnnindonesia.com/ekonomi/20260330072937-92-1342397/harga-plastik-naik-hingga-rp6000-per-pak-zulhas-ungkap-penyebabnya ↩︎